Marketing

Paid Search Specialist

Bengaluru, Karnataka
Work Type: Full Time

We are looking to hire a performance marketing specialist with deep hands-on experience in managing paid search campaigns. You’ll work closely with the Performance Director to unlock some of the untapped potential in paid search and help with the next round of growth from this channel.

 

What You’ll Do

  • Manage and execute paid search campaigns across Google Ads and Microsoft Ads
  • Run daily/weekly/monthly optimization across accounts
  • Optimize budget and campaign performance across geographies
  • Build a continuous testing framework to test ad copies, landing pages, keywords, audience, time of, the day, etc.
  • Work with the team to optimize paid search landing pages and report learnings periodically
  • Deliver against monthly/quarterly/yearly targets set for paid search
  • Build cadence for weekly/monthly/quarterly reporting (with commentary)
  • Work with the Organic search team to identify opportunities for collaboration, and build a regular cadence
  • Monitor and ensure that the conversion tracking and reporting across paid search is working as expected
  • Manage relationships with the ad platforms to unlock new betas and/or unexplored growth opportunities

 

Who You Are

  • At least 4-5 years of experience in managing large multi-million dollar paid search budget for SaaS
  • Enviable attention to detail
  • Analytical thinker who is articulate about opportunities and challenges, and enjoys working with large/complex data sets
  • Deep understanding of paid search best practices in the real world (and not just going by best practices laid down by the platforms)
  • Demonstrated ability to scale-up performance quickly (focused on growth in no. of customers)
  • Experience in running campaigns for international markets, and budget optimization across geographies
  • Healthy understanding and strong POV on the role of paid search in the funnel, and the interplay between channels and platforms
  • Strong understanding of attribution modeling
  • Willingness to learn and step up to help with other performance marketing channels if/when required

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