Product Marketing Specialist

Bengaluru, Karnataka
Work Type: Full Time

At Beaconstac, we are looking to hire a Product Marketing Specialist for our SaaS product.

Beaconstac is a platform that connects a business' physical existence with its digital world. We're the #1 QR Code solution on G2, and to date, 20,000 businesses and Fortune 500 brands use Beaconstac. We're currently powering over 160 million QR Code scans across the world.

We have grown 400% in the last year and are not slowing down anything soon! This impact was created by the brightest and smarter minds working at Beaconstac. And to accelerate our growth forward, we are looking for more individuals like you to join us.

About the role:

You will be working to promote our products and their features to our target customers. You will own the performance of initiatives that drive trial users and upgrades. You will report to our product marketing manager.

What you'll do at Beaconstac:

  • Research - User usage data analysis, customer interviews, assimilating insights from various sources of user feedback, competitor analysis. Organization and communication of insights.

  • Positioning & Messaging - for different products, industries, and use cases.

  • Asset creation - Landing pages, email communications, sales collateral, ebooks, and customer stories

  • Copywriting - Writing user-centric, research-driven copies.

  • Design Collaboration - Working closely with UX and visual design to implement strategies. 

  • Cross Collaboration - Working closely with product management, sales, and content/SEO to act as the user’s mouthpiece.

  • Data Management - Measure, track, and report on critical metrics.

  • On-product strategies - Onboarding, activation, trial experience, and upgrades.

  • Funnel Optimization - Holistic efforts on improving various parts of the Beaconstac acquisition and retention funnel Help kick start new channels of growth.

Skills you bring to the table:

  • 2+ years of experience in SaaS product marketing, content, or copywriting. 

  • Maniacal attention to process and protocol setting. 

  • Strong copywriting skills.

  • Clear written communication and decisive stakeholder communication.

  • Understanding nuances of running repeatable research processes.

  • Good eye for UX and visual design. 

  • Customer-centric thought process. 

  • Independence, end-to-end ownership, and self-starter.

  • Love for technology and the SaaS space.

  • Willingness to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment.

The Beaconstac Story

At Beaconstac, our mission is to connect the physical and digital worlds through technology. Over 20,000 businesses across the globe have chosen to deliver QR code-based solutions. 

We're proud of the company we've sustainably built over the last ten years and count investors like Accel and Cisco among our partners in this journey. We're a driven, passionate group of individuals who believe in the power of collaboration to bring out the best in us and achieve personal and professional growth.

We have a presence across the US and India, with offices in New York and Bangalore and remote team members across other countries.


We offer competitive salaries, meaningful equity, and a generous vacation policy. And you get to work on a product that people love and use in over 120 countries worldwide.

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