At Beaconstac, we are looking to hire a senior content marketer for our product.
Beaconstac is a platform that connects a business' physical existence with its digital world. We're the #1 QR Code solution on G2; to date, 50,000 businesses and Fortune 500 brands use Beaconstac. We're currently powering over 200 Million QR Code scans across the world.
We have grown 400% in the last year and are not slowing down anything soon! This impact was created by the brightest and smarter minds working at Beaconstac. And to accelerate our growth forward, we are looking for more individuals like you to join us.
About the role:
As a Senior Content Marketer, you will be responsible for the content strategy for one of the product lines offered by Beaconstac. You will own the traffic and revenue goals for the assigned product line. You will report to our Senior Manager - Content Marketing.
What you'll do at Beaconstac:
Cultivate content strategies targeted at driving traffic and engagement, generating customers and revenue.
Create, track, and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.
Gain a deep understanding of the product and offerings to be able to translate complex information into simple yet comprehensive and engaging content.
The candidate will be tagged with content writers / Freelancers and should be able to guide the team to implement the content & SEO strategy to drive organic traffic and improve search engine rankings.
Monitor and analyze content performance metrics to measure the effectiveness of content marketing efforts and make data-driven improvements.
Collaborate with internal stakeholders, including product managers, sales teams, and subject matter experts, to gather information and insights for content creation.
Lead the creation of thought leadership content that establishes Beaconstac as an industry authority and provides valuable insights to our audience.
Conduct thorough research on industry-related topics, competitors, and target audiences to generate insightful and data-driven content. Stay updated with industry trends, best practices, and emerging technologies to deliver fresh and relevant content.
Review content produced by team members, providing constructive feedback to improve quality, clarity, and consistency.
Skills you bring to the table:
Minimum of 4 years of experience in content writing. Prior experience in the B2B SaaS space is a must.
Portfolio of past work and writing samples with metrics on performance
Exceptional writing and proofreading skills, with a keen eye for detail and grammar.
Strong understanding of SEO principles and best practices to optimize content for search engines.
Familiarity with content management, analysis, and collaboration tools like Ahrefs, Semrush, Google Analytics, Google Search Console, Google Trends, WordPress, etc.
Strong research skills and the ability to stay up-to-date on the latest trends and topics in the tech industry.
Strong communication and collaboration skills
We offer competitive salaries, meaningful equity, and a generous vacation policy. And you get to work on a product that people love and use in over 120 countries worldwide.
The Beaconstac Story
At Beaconstac, our mission is to connect the physical and digital worlds through technology. Over 50,000 businesses worldwide have chosen to deliver proximity marketing experiences using QR Codes, NFC tags, and Bluetooth beacons powered by the Beaconstac platform.
We're proud of the company we've sustainably built over the last 10 years and count investors like Accel and Cisco among our partners in this journey. We're a driven, passionate group of individuals who believe in the power of collaboration to bring out the best in us and achieve personal and professional growth.
We have a presence across the US and India, with offices in New York and Bangalore and remote team members across other countries.