Marketing

AD/Director - Performance Marketing

Bengaluru, Karnataka
Work Type: Full Time

Beaconstac is looking to hire a self-motivated Performance/Paid Marketing leader who will work directly with the CEO to unlock growth opportunities using new paid channels and also scale existing paid & performance marketing channels for its Phygital customer management Saas platform.

The position is full-time and based out of our office in Indiranagar, Bangalore.

Job Responsibilities

  • Complete ownership from driving all paid top-of-funnel visitor traffic to monthly customer acquisition and MRR ($) goals.

  • Identifying and creating a performance marketing strategy & execution plan

  • Developing and managing digital prospecting and remarketing campaigns

  • Managing budgets and campaigns across all Paid channels to drive strong return on investment and efficient CAC

  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid

  • Identifying and testing new paid channels to continue to meet or exceed established critical metrics of growth and ROI

  • Collaborate with the agency, content marketers, designer to create all assets needed for the campaigns 

  • Working closely with the CEO to share funnel conversion improvement ideas, feedback & present results

 

Required Skills:

  • A strong understanding of Saas businesses and metrics 

  • 5-8 years of experience in performance marketing in a similar role

  • 3-5 years of experience in saas specifically

  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

  • You possess excellent analytical skills and leverage data, analytics, and consumer behavior trends to drive actionable insights & recommendations.

  • Have a basic understanding of SEO

  • Experience of working with a B2B product is a bonus

  • Excellent communication skills, both written and verbal

  • Hands-on, self-starter, capable of working independently

  • True love for technology and what you do

  • Maniacal attention to detail

  • Willingness to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment


The Beaconstac Story

At Beaconstac, our mission is to connect the physical and digital worlds through technology. Over 15,000 businesses around the world have chosen to deliver proximity marketing experiences using QR codes, NFC tags, and Bluetooth beacons powered by the Beaconstac platform.


We're proud of the company we've sustainably built over the last 10 years, and count investors like Accel and Cisco among our partners in this journey. We're a driven, passionate group of individuals that believe in the power of collaboration to bring out the best in us and achieve both personal and professional growth.


Our company is distributed across the US and India, with offices in New York and Bangalore, and remote team members across other countries.


Benefits

We offer competitive salaries, meaningful equity, and a generous vacation policy. And you get to work on a product that people love and use in over 120 countries around the world.


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